sweat and tyres vs doomscrolling
To be writing a newsletter about cycling right now seems like the 2022 equivalent of fiddling while Rome burns, so I’ll keep this one brief. My Saturday bike ride, under soaring redwoods and alongside a gurgling creek, offered a temporary reprieve from my compulsive checking of the FT and BBC’s websites.
Two examples of the somewhat rudimentary outdoor advertising I encountered en route:
THIS WEEK’S FACTS AND FIGURES
Total distance: 62.99 miles | ~101km
Number of rides: 3
Number of BLTs eaten while on a training ride: 0
Percentage remaining to reach fundraising target: 29% (if you have friends who might want to donate please forward this to them)
Time left till AIDS/Lifecycle: 14 weeks